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An alliance is defined as an agreement between two or more parties, made to advance common goals and to secure common interests. In business, the easy part is deciding on an alliance, but companies often find difficulties in implementing contractual elements so that both parties achieve the desired outcomes.
Getting to those outcomes and defining specific contractual elements is often a difficult task. In today’s business environment, both parties are anxious to solidify the partnership and, in turn, often rush to the negotiations table with the wrong or inappropriate set of documents and legal understandings. The result can be a delay or even deferment of the transaction by one or both parties which creates unnecessary tensions in the alliance relationship.
No company is interested in incurring incremental costs and frustrations that result from entering the negotiation table unprepared. The most successful alliances are those that have been thoroughly planned and executed, with a mutual commitment and understanding of the desired goals.
PartnerAlliances is prepared to assist clients in the initial stages of alliance negotiations by virtue of its extensive experience in developing relationships. Our clients have indicated that this is a critical step in their success as business entrepreneurs and PartnerAlliance has responded with the creation of the Alliance Law Practice. The practice, either in conjunction with or separately from other PartnerAlliances offerings, is dedicated to the delivery of best practices in the development of alliance partnerships. The Alliance Law Practice focuses primarily on the provision of business and legal consulting to address the commercial aspects of alliances.
The specific areas of delivery will include:
Assessment: working with our clients to determine the appropriate contractual vehicle to meet their alliance needs/requirements;
Planning: developing discussion positions for key agreement legalese and deliverables;
Engagement: developing, drafting and negotiating commercial agreements; and
Delivery: providing ongoing support to alliance, sales, business and technical teams to achieve contractual deliverables.
Whether your company is defining new alliances or revising existing agreements, the Alliance Law Practice offered through PartnerAlliance will assist you in negotiating the most appropriate transaction for your business.
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