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The Integrated Communication Practice helps companies creating and sustaining a lasting, impactful corporate and product identity. The practice helps client to create and deliver the company's marketing messages, determine the most effective media to communicate the messages, and deliver measurable results.
The PartnerAlliances MarketPaths™ methodology enables the Integrated Communication practice to start with a thorough understanding of the firms' needs and objectives. With the target market segments and corresponding messages defined in a previous phase, the practice works with the clients' teams to establish or reposition the brand, and build brand equity, capturing mind share. The practice facilitates the definition of the brand image the firm wants to convey, and builds and enhances the tools that will help deliver the firm's messages.
The practice works with the clients to support them in all aspects of communications, including:
Brand Development and Enhancement
- Logo Design
- Collateral (Corporate and product brochures and data sheets)
- Corporate Stationary and business cards
Integrated Communications
- Web site creation and redesign
- Extranet portal for channels
- Online Advertisements
- Online and CD Product and Process Demos
- PowerPoint Presentations & Templates
- Direct Mail campaigns and E-mail blasts
Application Development
- Data Driven Web Applications
- Interface Design
- Application screen and icon creation
- Web models (ROI, Configurators)
See examples of our work
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