|
|
 |
|
The objective of this process is to transfer the creativity and innovation embodied in the intellectual asset in the direction of the market where it will foster wealth creation. This entails packaging the subject technology to reflect the maximum value for a specific market opportunity while considering the factors influencing successful IP Licensing and adoption, including the dynamics of the customer organization- research, development and manufacturing--, the technology push and customer's line-of-business demand pull.
To create awareness about the intellectual asset and enhance its attractiveness to target clients, we execute a market readiness process that includes the positioning and value proposition of the assets, supporting collateral, and asset packaging to ensure
a smooth transfer of the technology to the licensee and its adoption.
The two other aspects of this phase are promotion that is, creating awareness about the asset among the target companies, and pricing. Based on the valuation of the asset we work with the licensor to define attractive terms and conditions for customers and partners.
|
|
|
|
