Tuesday, October 9, 2007
Generation5 Selects PartnerAlliances to Expand Online Marketing Efforts into the United States
San Carlos, CA, October 9, 2007 - PartnerAlliances, LLC, a strategic alliances a marketing consulting firm and Generation5 (G5) (www.generation5.ca), a leading North American provider of targeted marketing, brand management solutions and distribution strategies, today announced a partnership to enhance G5's interactive web marketing strategy.
Generation5 provides the most detailed consumer analytics in North America, helping leading marketers reach new levels of profitability through dramatically more effective targeted marketing and brand management. Generation5 takes a company’s existing market research or customer information and makes it productive. Generation5 provides insight companies use to directly target their customers with pinpoint accuracy and drive dramatic return on investment – with customers routinely realizing response rates of 10% or higher.
As a mid-stage start-up, G5 is looking to tap into a growing US data and analytics market. In the short term G5 is focused on servicing existing customers, obtaining further North American customers and attracting investment capital. G5's investment capital will be used to fuel marketing efforts to better commercialize its products and further an aggressive growth strategy.
G5's previous website was overwhelming and confusing; with the content heavily focused on data, technology and esoteric theory. The site did not foster a feeling of accessibility nor was it results oriented. In addition the navigation did not facilitate driving users to relevant content and the architecture was not situated to qualify and drive leads. The prior site design was similar to other G5 branded materials, but did not convey the company as an industry leader and reinforced an analytical feel.
PartnerAlliances evaluated G5's online challenges and collaborated with G5 stakeholders to develop an online marketing plan that would best address their needs. The plan consisted of redoing the architecture, rewriting content and updating the design to deliver a more professional site that would captivate the audience and move them towards engagement.
About PartnerAlliances
PartnerAlliances delivers the necessary competencies, resources, contacts, and tools for strategic alliance development, technology transfer, and strategic marketing services. The firm helps fast-moving companies structure and execute their alliance strategies and technology transfer initiatives for accelerated gains in revenue, productivity, and profitability. Headquartered in Los Altos, Calif., the company is privately held.
For more information:
PartnerAlliances Contact:
Jeff Baker
850-341-5020
info@partneralliances.com
|
