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The baseline value of an intellectual asset to a company depends on many factors that include:
- The competitive advantage provided by the adoption of the asset.
- The cost of opportunity of not acquiring the asset.
- The capacity of the company to develop a substitute for the asset,
and the time and effort it would take to develop it.
- The existence of substitute assets in the marketplace.
- The revenue and discounted cash flow related to integrating an
asset.
- The strategic positioning of the product or company enabled by
the asset.
- The valuation of similar assets in analogous markets.
- The ease of adoption and integration of the asset in the
company's product line.
- The applicability of the asset to more than one company product
or solution.
The value of the asset can vary above or below the baseline according to macroeconomic conditions, the financial situation of the target company, the character of the company's management, and the market opportunities.
PartnerAlliances uses a proprietary asset valuation methodology that takes into account all of these factors and many others and valuates the asset based on the ROI it can bring to a company.
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